Lead Factors

In this guide, we will explain the factors we analyze when enhancing leads and provide an overview of the expected results.

Factors Considered

UltraLead looks at the following factors to predict the consumer's credit profile, the likelihood of the vehicle to qualify for financing, and matching them with a lender program available at your dealership. 

Vehicle Information

VIN 
We will always look at the VIN if it is supplied, however, in some cases, the VIN is not supplied with a lead.             UltraLead will instead take the provided vehicle information and search the dealership's inventory for items with the same year, make, and model and use the results to suggest a lending program. 

Mileage

Mileage is an important factor when determining which lending programs a vehicle may qualify for.

Trade-In Vehicle 
UltraLead analyzes the trade-in vehicle value, where vehicle information is provided, and provides the predicted value as part of the information delivered with an UltraLead. 

Consumer Information

Postal Code

Annual Income 

Maximum Monthly Payment

Down Payment 

Credit Score

Expected Results

The more information provided in a lead, the more accurate the predicted financing scenario is. In some cases, with little to no information, there may not be a financing scenario provided at all.

Best Case Scenario 

If we have all the items listed above, Ultralead will provide you with: 

• Total Loan Amount
• Down Payment 
• Monthly Payment 
• Trade-In Value
• Interest Rate
• Term 
• Lender & Program 
• Credit Score

Worst Case Scenario

Ultralead is designed to match the customer and the vehicle of interest to a lending program, so without vehicle information, we can only predict the customer's creditworthiness. This prediction will show in the "comments" section of the lead and look like this:

"The person may be eligible for a loan of up to $XX,XXX with a down payment of $X,XXX and a term of XX months. The monthly maximum payment would be $XXX and the method of financing would be finance."

Likely Scenario

In most cases, your leads will contain an amount of information somewhere in the middle and UltraLead will provide as much information as possible based on the factors provided. 

As we work towards our production release, we are expanding the number of factors UltraLead considers and the amount and quality of information that is produced. If you have any feedback or suggestions, please don't hesitate to contact us.